COMPETENCIES & EXPERTISE

AI Development & Integration

• Implementation of machine learning models and generative AI tools (e.g., ChatGPT, GPT-4) for content creation, data analysis, and enhanced user experiences.

• Familiarity with AI frameworks (TensorFlow, PyTorch) and cloud-based AI services (Azure, AWS).

Writing & Scriptwriting

• Academic background in Journalism.

• Specializes in story creation, script formatting, and producing both short- and long-form content, including YouTube scripts and blog articles.

Copywriting & Content Marketing

• Expert in persuasive sales copy, SEO-driven writing, email campaigns, and landing pages.

• High CTRs on platforms like Meta, TikTok Ads, and Google Ads.

Social Media Management

• Content planning, community engagement, analytics monitoring, and influencer outreach.

Paid Traffic Specialist

• Planning, managing, and optimizing paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok, etc.).

• Metrics analysis (ROI, CPA, CTR, etc.) and strategy implementation to maximize conversions.

Logo Design

• Creation and development of logos and visual identities aligned with brand values, focusing on typography, color, and style.

T-Shirt Design

• Creation of t-shirt graphics and designs, applying illustration, typography, and fashion trends.

Visual Design

• Conceptualization and execution of visual elements (layout, color palette, typography) to ensure cohesive brand identity.

• Ability to create visually appealing assets for websites, marketing materials, and presentations.

UI/Interaction Design

• Development of user interfaces and interactive elements for websites and applications, emphasizing intuitive user flows, wireframing, prototyping, and usability testing.

Graphic Design

• Creation of marketing materials, print layouts, website templates, banners, brochures, and visual assets using tools like Adobe Photoshop, Illustrator, InDesign, WordPress, etc.

Web Design (Front-End)

• Expertise in HTML5, CSS3, JavaScript, responsive design, and UI/UX best practices.

Back-End Development

• Development and maintenance of server-side logic and databases using languages/frameworks such as Node.js, PHP (Laravel), Python (Django/Flask), among others.

Programming

• Proficient in Python, JavaScript (Node.js), PHP, and basic frameworks (React, Angular, etc.).

Digital Production

• Video editing, podcast production, artwork creation (Adobe Suite, Canva), and project management (Agile/Scrum).

Collaboration & Project Management

• Use of tools such as Trello, Asana, Slack, Microsoft Teams, and Google Workspace.

Languages

English, Portuguese, and Spanish.

PROFESSIONAL EXPERIENCE

Digital Producer & Content Creator – Freelancer | Remote

(Jan 2020 – Present)

• Developed engaging scripts for YouTube channels, VSLs, podcasts, and short films, reaching over 20 million combined views.

• Designed and maintained responsive websites for small businesses and personal brands, using WordPress, HTML, CSS, and JavaScript.

• Led copywriting projects for international clients, ensuring brand identity alignment and significantly increasing conversion rates.

• Managed social media accounts on Facebook, Instagram, TikTok, and LinkedIn, creating data-driven campaigns that substantially boosted engagement.

• Integrated AI tools (ChatGPT, GPT-4) to optimize content creation and streamline editing processes.

• Coordinated virtual teams of designers, developers, and writers across various time zones, applying agile methodologies to deliver projects.

Web Designer & Programmer – Freelancer | Remote

(Mar 2017 – Dec 2024)

• Collaborated with cross-functional teams to build and launch e-commerce platforms with integrated payment gateways.

• Optimized website performance and SEO strategies, achieving a 70% increase in organic traffic within six months.

• Created interactive prototypes and mockups in Figma to speed up design and development workflows.

• Implemented best coding practices and performed code reviews, reducing errors and improving site stability.

• Introduced machine learning concepts for product recommendation features, enhancing user retention.

Copywriter & Social Media Specialist – Freelancer | Remote

(Jul 2019 – Present)

• Wrote persuasive copy for landing pages, Video Sales Letters, newsletters, and product descriptions, resulting in notable sales growth and above-average CTR rates.

• Planned social media content calendars, executed targeted campaigns (Facebook, Instagram), and provided regular KPI reports.

• Conducted A/B testing to refine messaging, headlines, and visuals, contributing to continuous ROI improvements.

• Utilized AI-based analytics to identify audience segments, refine ad creatives, and boost campaign performance.

EDUCATION

• Bachelor’s in Business Administration/Marketing, Unirg (2009)
  Incomplete Journalism degree.

Certifications

• Google Ads (2022)

• Facebook Blueprint (Meta Certified Digital Marketing Associate)

• HubSpot Inbound Marketing

• Google Analytics Individual Qualification (GAIQ)

• SEMrush SEO Fundamentals Certification

• Adobe Certified Professional (Photoshop, Illustrator)

• Scrum Fundamentals Certified (SFC)

• YouTube Creator Academy: Channel Growth & Optimization

• LinkedIn Learning Certifications in Agile Project Management, UX/UI Design

• UI/UX Principles Specialization (Coursera)

• Udemy Certifications in Python for Data Science, Full-Stack Web Development, Digital Marketing

• Canva Design Mastery (templates, branding, layout)

Additional Programming & AI Certificates

• Microsoft Certified: Azure AI Fundamentals
  Fundamentals of AI and machine learning on the Azure platform.

• IBM Applied AI Professional Certificate (Coursera)
  Practical AI application development.

• DeepLearning.AI’s Machine Learning Specialization (Coursera, Andrew Ng)
  Machine Learning techniques and neural networks.

• freeCodeCamp: Machine Learning with Python
  Online certification focused on ML algorithms, Python libraries, and practical projects.

• DataCamp: Professional Data Scientist/AI Track
  Learning statistical methods, data manipulation, and AI techniques via interactive projects.

• MIT xPRO: Programming for Data Science
  Advanced programming concepts for data manipulation and analysis.

• Microsoft Certified: Azure Developer Associate
  Best development practices for Azure-based solutions.

• OpenAI/Generative AI Tools Masterclass (various platforms)
  Mastery of AI-powered content generation, prompt engineering, ChatGPT usage, and GPT-4 integration.

Additional Courses

Online courses from Udemy, Coursera, LinkedIn Learning, and other platforms, covering programming (Python, JavaScript), web design (HTML/CSS/JS, WordPress), digital marketing, graphic design, AI tools, and more — all aligned with the competencies described in this resume.

ACHIEVEMENTS & HIGHLIGHTS

• Increased website loading speed by 80% for multiple companies, resulting in greater user engagement and improved SEO rankings.

• Developed a viral marketing campaign that organically reached 1,340,000 users on social media.

• Wrote a series of high-conversion sales funnels for several clients, significantly boosting conversion rates.

• Managed global freelance teams, ensuring high-quality deliverables despite time zone differences and tight deadlines.

Note: Numerous specific examples are available; further details can be provided upon request.

ADDITIONAL INFORMATION

• Availability: Full-time or part-time remote, flexible schedules.

• Time Zone: [GMT -3], open to collaboration with teams in the US/Europe/Asia.

• Interests: Persuasive writing, tech innovations, user-centered design, creative content production, general programming.

References

Available upon request.